Personalization is a key marketing requirement that has been rising in importance over the past few years. About 80% of US consumers say they are more inclined to buy a brand that offers personalized experiences. 71% of Americans feel frustrated when they shop online without being able to personalize their experience.
We now come to SEO, another pillar of digital marketing. It seems that it doesn’t have any similar goals to personalization, but it is based on customer satisfaction.
Is there a way that high levels of personalization could improve SEO? If so, what are the benefits? Let’s find out.
Creating The Organic Traffic
Since organic traffic is the core of SEO, we could just stop here. Organic traffic is both a long-term investment as well as a measure of the success of your SEO campaign. Having said that, the best way to get organic traffic is not through keyword research and technical SEO. The current audience wants personalized experiences and professional writing that match their search intent, as we have already mentioned. While personalization doesn’t always correlate with SEO, it can help meet those needs. A web marketing agency Denver can easily help you with creating organic traffic.
Improving The Relevant SEO KPIS
Google’s ranking algorithms currently consider 200 factors to determine which page should be at the top of the SERP. Personalization is just one. Personalized content has a significant impact on bounce rate, page time, click-through rates, and site usability. These metrics are important indicators of how your website ranks. Even though we don’t yet have a KPI to determine how personalization impacts the final SERP rank ranking, it is clear that its overall effects are more tangible and quantifiable.
Forming A Brand Identity And Improving Its Exposure
Both SEO and building a strong online brand go hand-in-hand and can often be mutually beneficial. Exposing clients to powerful, easily identifiable branding tools and publishing reliable content dramatically improves the SEO results we’ve already mentioned. A simple purchase of a .me personal domain will transform your dull domain name into something more memorable from a branding standpoint. It also allows you to include relevant keywords in your website’s name. Similar examples can also be found in other areas.
Reinforcing Relationships With The Target Audience
Google doesn’t just count people who visit your website. It also calculates how many people visit the website each day. Personalization is a great addition that helps you attract the right target audience to your website. It also allows them to use it in a productive way, which will help you increase your SEO numbers. Let’s suppose you have collected a list of potential leads via lead nurturing channels. Personalization lets you segment these customers and then engage them with highly personalized conversion content that will keep their eyes on the website.
Building Up A Very Strong Local Presence
People are now well aware of the importance of local SEO to the success of a company. However, these efforts are usually limited to smaller-scale projects where problems can easily be solved using local keywords and Google My Business listing (GMB). For example, if you want to expand internationally, you must remember that 73% of foreign customers prefer websites in their native language. The only basic translation is sufficient to leverage their search intent and do effective SEO. Only effective segmentation can achieve these results.
Ramping Up The Number Of Qualified Leads
We would like to add to what we briefly mentioned in this article. Although they use different techniques, personalization, as well as SEO, has the same goal: increasing your client base. The best SEO must convert those who come to your site via the best SEO. Personalization is a key part of the whole process. It helps you to stick to your landing page or collects more information about leads and segments them. Then it passes these details on to other engagement tools, such as chatbots. Your original goals will be met in any way.